Our Story

How Lilac & Aspen Began

Businesses don’t happen overnight but ideas can turn into dreams if you want them to. Here’s how Lilac & Aspen began. Victoria Carrington, founder and owner of Lilac & Aspen, previously worked in the corporate and educational environments for the majority of her adult life, setting her up with the skills to pursue any idea she had in mind. 

After years of struggling mentally and emotionally in a professional setting not built for Victoria, she founded Lilac and Aspen, Creative Collaborative, in June 2023.  With the goal to bring more opportunities and visibility for female, BIPOC, and Queer creatives, Victoria’s mission is to be a catalyst for creative change. Her ability to leverage her background in education, communications, and art in order to share authentic meaningful stories that connect communities make her a highly sought after creative and thought leader.

What We Do

Lilac & Aspen is a full service, women-owned digital marketing agency. Focused on small business, social media strategy, and branding, we offer a variety of services from graphics for social media to website development and logo design. Our services are offered in flexible affordable packages to cater to each business platform we encounter. We work with companies that align with our values and work alongside our mission to cultivate a supportive network for projects to come.

Leveraging our deep experience with storytelling, graphic design, and user experience, we help small businesses define their brand’s unique point of view and strategically share their story across the platforms where their audiences want to find them.

Mission

Our mission is to inspire through a digital marketing lens, fostering creative partnerships that transcend boundaries and create endearing impacts. We're committed to supporting communities like BIPOC, LGBTQIA, Neurodivergent, and Womxn, ensuring their stories are heard, understood, valued and amplified.

Together, we make authentic, powerful storytelling synonymous with Lilac & Aspen, guiding our creative partners towards digital success, one story at a time.

Vision

At Lilac & Aspen, our vision is to empower brands, businesses, and communities to authentically share their stories. 

We believe that genuine, meaningful storytelling is the key to forging lasting connections in the digital age.

Values

At Lilac & Aspen, our values are the foundation of everything we do. We are committed to cultivating a culture that reflects these values in our interactions with all our creative collaborations.

These values guide us in every project we undertake, and we are dedicated to upholding them as we work in creative partnerships, helping brands find their unique voice and sharing their stories with the world.

  • We empower small businesses to thrive in the digital landscape by providing tailored, affordable solutions. We believe in the power of knowledge and aim to educate our creative partners in the utilization of their digital marketing assets.

  • Inclusivity is at the heart of our mission. We actively seek out and support creative partnerships that align with our values of diversity and equality. We believe in building a community where everyone has the opportunity to succeed.

  • We conduct our business with the highest level of integrity, honesty, and transparency. Our clients trust us to deliver on our promises and we take that responsibility to heart.

  • Creativity is in our DNA. We approach every project with fresh and innovative ideas, leveraging our expertise in storytelling and visual arts, and to help our creative partners stand out and connect with their audiences.

  • Collaboration is key to our success. We work closely with our creative partners, understanding their unique needs and goals, and collaborate seamlessly within our team to deliver exceptional results.

  • We understand that every business is unique. That's why we offer flexible, customizable packages that adapt to the ever-changing needs of our clients. We are agile and responsive in our approach.

  • We believe in the power of community and strive to create a supportive network for our creative partners and the communities they serve. Together, we can achieve more and create lasting impacts.

  • We are committed to delivering high-quality services that exceed our creative partner’s expectations. Our attention to detail and dedication to excellence set us apart.

  • We are lifelong learners, always seeking to expand our knowledge and skills to stay at the forefront of digital marketing trends. We encourage our creative partners to grow and evolve alongside us.

  • We are passionate about what we do. Our enthusiasm for visual art and storytelling fuels our creativity and drives our commitment to helping our creative partners succeed.