Our Story

Creative Director & Founder Victoria Carrington Chávez

As a TEDx speaker and dynamic thought leader Victoria is passionate about inspiring others to own their stories and live boldly.

Her expertise in storytelling and community-building has been featured in FIERCE by Mitú and Canvas Rebel and shared through guest lectures at the University of New Hampshire.

Lilac & Aspen

From creating in the Rockies, to building community in the Northeast and connecting the stories in between.

Lilac & Aspen didn’t begin as a business.
It began as a decision—to stop shrinking, own my story, and lead with it.

What started as a side hustle fueled by late-night creative sparks has become a wildfire. Since going full-time in 2023, Lilac & Aspen has grown into a storytelling strategy studio that helps heart-centered creatives, purpose-led entrepreneurs, and thought leaders reconnect to their voice and show up with power.

Because I did the same.

Once I embraced my story, everything shifted. I’ve delivered a TEDx talk, Guest lectured in visual storytelling at Northeastern University, and spoken on international stages. I’ve been featured on dozens of podcasts, honored as a Mujer Imparable by Telemundo, and named a New Hampshire’s 2025 Rising Star Business by the Center for Women & Enterprise. I’ve traveled the world as a content creator, helping others turn their lived experiences into powerful, lasting impact.

Now, that’s what we do here.
We help you shape your story into messaging that builds trust, sparks action, and reflects the truth of who you are.

We’ve supported hundreds of creatives and founders in using their voice to build brands that feel real, rooted, and ready for growth.

Because when you stop waiting for permission and start leading with authenticity your story doesn’t just stand out.
It lights the way.

What We Do

Your story is too important to go untold.

Lilac & Aspen is a women-owned creative studio helping purpose-driven brands unlock the power of their story.

We specialize in collaborative content strategy, bold storytelling, and creative consulting that turns your voice into visuals and messaging that connect.

More than a marketing agency, we’re a partner in purpose—working with aligned businesses to create impact, build community, and lead with meaning.

At Lilac & Aspen, your story isn’t just shared. It celebrated.

Want to learn more, book a cafecito with Victoria. We’ll swap stories and raise a glass. Salud!

Mission

At Lilac & Aspen, our mission is to empower purpose-driven businesses and leaders by unlocking the power of their stories. Positioned at the intersection of communication, creativity, and community, we transform unique narratives into compelling visual and verbal assets that inspire connection, build trust, and drive meaningful impact.

We are dedicated to working with brands that align with our values, fostering a supportive network for innovative projects that celebrate diversity, creativity, and purpose. By blending storytelling, design, and strategy, we amplify voices that matter and create lasting change in the communities we serve.

Vision

At Lilac & Aspen, we envision a world where stories have the power to bridge gaps, spark transformation, and celebrate the beauty of diverse voices. As leaders at the intersection of communication, creativity, and community, we aim to create a future where purpose-driven brands and leaders feel empowered to share their authentic narratives boldly and unapologetically.

Through innovative strategies and collaborative partnerships, we strive to cultivate an inclusive network that not only amplifies impactful stories but also fosters meaningful connections and lasting change in the communities we touch.

Values

At Lilac & Aspen, our values are the foundation of everything we do, guiding us as we craft impactful collaborations and help brands share their unique stories with the world.

These values are reflected in every interaction and project we undertake, creating a culture of trust, creativity, and impact in all our creative collaborations.


  • We believe every story deserves to be told boldly and unapologetically. We celebrate the real, messy, and meaningful moments that make each brand unique.

  • Creativity is at the heart of our work. From strategy to execution, we strive to bring fresh, innovative ideas that reflect the spirit of every project.

  • We value partnership and believe the best results come from working together. We are committed to fostering a supportive and inclusive space for our clients and creative community.

  • We align with brands and leaders who share our mission of making a positive impact. Every story we tell is rooted in purpose and aimed at driving meaningful change.