Your Story, Powerfully Told.
Your story is your superpower.
It’s the heartbeat of your brand, your purpose, and your connection to the world.
In a noisy world, your story makes you stand out.
The stories that connect most are the ones where your audience sees themselves in your journey.
When you share your story with with authenticity, you build trust, spark impact, and grow your brand with heart.
It’s time to unlock your story and share it, unapologetically.
Our Services
We help you craft clear, authentic messaging that cuts through the noise, builds trust, and sparks real connection so your audience not only listens but takes action.
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The Story Saloon™
Storytelling Happy Hour for your brand!
Refine your messaging so your audience instantly gets who you are and why it matters. Legends are memorable. Let’s make your brand one of them.
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Main Character Energy
You are the story.
Refine your message so your audience knows you, remembers you, and trusts you.
Main characters don’t wait to be chosen. They claim the spotlight. -
Content and Curls ™
Content that connects.
Get support to show up consistently with strategy, creativity, and story-driven messaging that sounds like you and speaks to your audience.
“Your story doesn’t fit the box—and it’s not supposed to.
Victoria Carrington Chávez, Creative Director of Lilac & Aspen
Image credit: Ruth Ganev Photography
If sharing your story feels overwhelming or “too much,” you’re not alone.
But your voice matters, and your story is worth telling.
With over a decade of experience in content creation, branding, and digital marketing strategy, I help creatives entrepreneurs and thought leaders turn real experiences into bold, powerful messaging.
Whether you’re building a brand, growing a platform, or stepping into your next chapter, I’ll help you tell your story in a way that connects, resonates, and moves people to action.
I’ve done it on TEDx stages, dozens of podcasts and in classrooms. Now it’s your turn.
Let’s tell the story only you can and make it legendary.
Watch my TEDx talk, "Embracing My Multiracial Identity,"
Connect with Victoria:
Instagram and TikTok - @victoriasharesstories.
Linkedin- Victoria Carrington Chavez
Press Inquiries: hello@lilacaspen.com
Client Love
“Hiring Victoria for the Main Character Energy session gave me clarity on what differentiated me and my work. It not only provided me with a roadmap to more authentic and impactful storytelling, but took the guesswork out of how I should share my stories.
Now I am confident in my marketing. Victoria makes marketing approachable and easy!”
Jennice Chewlin, MPH, CHES®
Founder & CEO, Chewlin Group
